Pay Per Click Management

Glenn PPC Campaign Management Services are run through Google Adwords. The only way to be sure you will get the first-place listing is to pay for it per click. With Glenn’s PPC management service you will see a huge ROI. Just like SEO you need to know what keywords you are investing in and how well they perform on conversions. PPC and SEO take the same basic research. The only difference is we are paying a 3rd party Google to send you clients directly interested in what you are offering. PPC uses targeted marketing to get you buyers not window shoppers.

These are our PPC Campaign Management Services startup plans but as you find that your ROI is high you may want to negotiate with us for more keywords with an even more aggressive approach. To begin the plan we require an initial deposit for 2 months with each month after on a per month basis. If you terminate the plan at any time the advance month and ad budget not used will either be credited to you in service or refunded. You tell us what your ad budget is and we will provide detailed tracking reports of the clicks it receives.

PPC Landing Page

We highly recommend that as part of your PPC Campaign Management Services you allow us to develop product-specific pages that the clicks will come into. This allows us to target the shopper in a much more direct manner than if you just have them coming to your main website entry page. If you sell shoes and hats you want to send the searching customer looking for hats to a page that focuses on hats not a page that sells shoes and hats.

LANDING PAGE DEVELOPMENT AND RESEARCH

• Custom Designed Landing Page
  EXAMPLE LANDING PAGE
• Fully Responsive
• Market Research
• Targeted Content
• Copy-writing
• Conversion Reporting

By using Google Adwords we are able to target your market

• Demographics: where they are and what gender will be interested in buying your products.
• In-market: this allows us to tap into the browser’s history and target an audience that has already been searching for your type of products or services.
• Custom intent: Google Ads allows us to target words, phrases, and keywords that relate strongly to those who are most likely to buy your products or services. We can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
• Remarketing: This allows us to target consumers directly who have already clicked your ads before.
• Similar audiences: Using a similar audience option we can distribute your ad across a similar demographic. For example, a 50-year-old man needs his hair-darkening product. Whether Google similar targeting this same ad he clicked on can be shown to other 50-year-old men.
• Content keywords: We create each ad as content with our best creative ideas to target the right audience.

Google really breaks into your privacy if you let them. But that is what we love about them from a marketing standpoint. Google gives us research and power tools never available to marketers in the past.

PPC Fraud

Google has the best and most secure program on the market with ad-words. You only pay for the advertisement when someone actually clicks it. Be careful there are many companies that pay per click at a cheaper price than Google. These sites that pay per click send you traffic that you can see and paid for but the visitors never buy. Why? because these companies take your money and pay people to click on your advertisements or use popups ads to get your page seen. You get loads of visitors as they promise but no conversion of buyers.

SEO and PPC. Why is it worth establishing a common SEM strategy?

The measurable nature of the PPC campaign, i.e. payment for effect, is the main argument of entrepreneurs choosing this method of advertising on Google. However, taking into account the high monthly costs of Google Ads campaigns, lower confidence in paid results, and much lower click-through rates than in the case of organic links, it is impossible to give up positioning. Find out why it is worth running PPC and SEO campaigns by integrating activities into the SEM strategy.

What is SEM? What is the SEM campaign?

SEM (Search Engine Marketing) means marketing in search engines, specifically in the most popular of them, Google. These are all activities aimed at increasing the visibility of a website in the SERP, i.e. search results. By running SEM campaigns, most often referred to as Google Ads or PPC ads, you ensure the visibility of your website in sponsored results and Google Shopping. There are many possibilities to configure PPC campaigns, types of ads, and billing models. 

SEM campaigns are not only Google Ads, but also positioning – that is simply activities aimed at acquiring organic traffic thanks to greater visibility in organic search results. This is called free traffic – although, in fact, it requires a lot of investment, time, and consistent action.

What is better SEO or paid PPC campaigns?

This is one of those unanswered questions, but the marketing industry likes to discuss it anyway. It is known that the point of view and argumentation depends on the specialization of a given specialist and his own interest. And when it comes to the interests of entrepreneurs/advertisers, depending on the specifics of a given industry, range of operations, competitiveness, or location, the choice between investing in positioning or paid campaigns will be different.

Perform a competitive analysis

In both paid and organic results, we have to take into account the competition. This is the first factor that we should pay attention to when preparing to start SEM marketing activities. If all the keywords important to us in the top 10 only include links to Wikipedia, Allegro, Ceneo, or other huge e-commerce portals and price comparison websites, there is no chance of fighting for sensible organic traffic and first positions in the SERP. However, this only applies to very competitive industries. On the other hand, PPC campaigns aren’t for everyone either. Not every company can advertise in this way, so you should always check the list of banned industries in Google Ads.

So unless your industry is on the list of banned or restricted by Google Ads, and your keywords are not displayed on the largest internet platforms themselves – it is worth analyzing the competition. In terms of PPC campaigns, you can easily do it using the Keyword Planner. You can quickly check the competitiveness of individual phrases and average rates for display at the top or bottom of the search results page. This way, you can easily estimate the cost of the campaign and evaluate its profitability. It is worth using professional marketing tools to check the competition in terms of positioning such as Semstorm, SEMrush, Senuto, and Ahrefs. Each of them will show us indicators for given domains, indicative organic traffic obtained for various keywords, strengths, and weaknesses of competitors’ websites. Thanks to the intuitive interfaces and domain comparison functions, we can easily conduct a competition analysis and draw conclusions about our ability to compete for high positions in Google. For a comprehensive competitive analysis, also find out what influences your page visibility.

When will PPC and SEO campaign results appear?

If we are after analyzing our competition in the SERP, it’s a good time to think about the issues related to time. It is obvious that time is money in business and everyone cares about the fastest possible results of your marketing strategy. While in the case of Google Ads campaigns, we can run the first effective paid campaigns within a few weeks, we will not gain significant organic traffic in such a short period. However, the internet marketing strategy and SEM strategy must take into account not only the perspective of the next few weeks but several months or even several years. Investing in SEO is more profitable in the long term. After a few months of investing, the first effects will appear and we will start gaining organic traffic. Of course, the positions acquired once are not given forever and you need to constantly develop the content on the website,

Flexible management

The possibility of the flexible campaign and budget management is one of the main arguments in favor of Google Ads paid campaigns. Each month, we can set a specific budget and conversion goal that we want to achieve. In order to increase sales, we can easily scale the reach and budgets of our campaigns. If a business needs to cut costs during a given period or does not have the spare resources to serve more customers, it may limit its marketing efforts from time to time. What’s more, by testing various forms of campaigns, keywords, content, or strategies, we can relatively quickly verify which activities bring the best results and which offers are the most popular. This allows us to constantly optimize the budget to increase ROI, and return on investment in Google Ads campaigns.

In the case of positioning, it is much more complicated. At the very beginning, we have to spend a lot of time thinking over the entire strategy, analyzing the competition, selecting keywords, preparing a schedule of SEO copywriting activities, content marketing, off-site SEO, technical SEO, etc. results and start to verify the initial assumptions and introduce optimizations. Also, drawing conclusions about which activities have worked best will require a lot more knowledge and experience than it would be with paid PPC campaigns.

What are cheaper SEO or PPC campaigns?

To assess this, you need to take a closer look at specific keywords and conduct the aforementioned competition analysis. If CPC is high for our keywords and the paid campaign is not profitable, you should consider positioning for expensive phrases. However, if competition is intense in organic results, our website requires extensive optimization, you should check CPC bids and test the effectiveness of paid campaigns. Of course, to make our ads cheaper, we also need to optimize our landing pages. It is generally accepted that positioning and obtaining organic traffic is cheaper in the long term, but each case should be considered individually.

You don’t have to choose between positioning and paid advertising!

When looking for ways to increase the company’s visibility on the Internet and attract traffic to the website, you do not have to limit yourself to only one method. How many of these internet marketing tools there are, that much each company can test. While it is, of course, worthwhile to be smart and strategic about it, consider which outreach channels give us the greatest opportunities and chances for success. In the case of activities within the search engine, the best effect will be obtained by integrating SEO activities and PPC campaigns, creating a common SEM strategy.

Basics of the SEM strategy

1. Choose a list of keywords that are searched and relevant to your business.
2. Assess which of them will be the easiest for you to position and the most difficult.
3. Choose expensive keywords (high CPC bid). Their positioning will pay off in the long term.
4. Before you start getting organic traffic, invest in PPC campaigns. Thanks to Google Ads, you will keep your sales at a level that will allow you to gain customers and develop your business.
5. Optimize your website. You will not only achieve better positions in search results but also lower the cost of paid ads.
6. Monitor positions in SERP. Intensify the most profitable activities. Invest in keywords that not only have a high search rate but also a high conversion rate.
7. Make the visibility of constant and most profitable offers a priority in your positioning strategy.
8. Advertise seasonal, periodic, and promotional offers using PPC campaigns.
9. Avoid duplication – if you rank high for certain keywords, do not pay extra for clicks on paid links.