Marketing Small Business Ideas
How To Marketing For Small Business
Some of the best tips and ideas for digital marketing small businesses online are just common sense and inexpensive. If you have something unique then get people talking about it on Facebook or Twitter. Present it to your friends online. Encourage them to spread the news for you. Email marketing for small businesses is also a good option. Send out emails to your friends and past customers.
- Word of Mouth
- Social Media – Facebook, Twitter
Marketing Small Business on Social Media
Make the internet your friend when it comes to promoting small business marketing strategies. Social media marketing does not stop with just your friends. Both Facebook and Twitter offer PPC advertising. You can set your own budget as little or much as you like. You can research keywords and phrases to use. Some phrases have little competition and the price for clicks is much cheaper. List your products on Facebook Market Place, it is free.
Local Marketing
Attracting local groups is essential for small businesses. One of the best solutions for small businesses that often gets overlooked is local marketing. You would be surprised how many of your neighbors within walking distance do their shopping online. You want to be sure that when they do you are found at the top of their search. For example, if you search for “Glenn Website Design” in the Tulsa area you get this large box showing a map on Google.
You can manage what and much of the information that appears in Google business search listings. This includes your address, hours of operation, phone number, photos of products, and much more. You do this through a free Google My Business account. If you have not already claimed your listing, do it now! Bing has a similar listing place and can be shared with your Google listings.
Local Social Media Users
There are a lot of local social media groups in every city you can join for free. Many of these groups are in specialized markets. You can also use Facebook paid advertising targeting campaigns for select areas and niche products. Your budget is controlled by what you decide. Try $100 to begin with and if it works use those profits to increase your advertising budget.
Another area you should look into is finding an influencer. An influencer is someone on social media with a large following that specializes in promoting products or services of a certain group.
Local Events
Create your own or join in for public events where you can have your own booth.
Local Business Directories
Most customers look to their local look to directories to find businesses or professionals for a particular product or service in their area. List your business is within any relevant local directories. Some of these include the local chamber of commerce, Better Business Bureau, and yellow pages.
Partner with Local Businesses
If you offer a special promotion only to your customers, then you’re only going to reach the people who already know about your business products and services. To get further reach partner with another business offers a no competitive promotion together, that way customers from both businesses are likely to learn something new.
For example, a local restaurant could partner with a nearby movie theater for a “dinner and a movie” special offer.
Affiliate Referral Program
Getting other people to sell for you creates a sales team. Doing this using referral programs allows you to only pay for the sales team when they actually produce results.
New Releases / Artice Writing
If you are operating a website for your local business news releases are a great way to improve your search results and build your online rating. Online news releases include links back to your website.
Another way to get attention is by writing articles. There are many places to publish articles online. You might also contact your local newspaper if you have a newsworthy article.
Video Presentations
One of the best ways to let your target audience get to know you are using video. You can publish your video presentation or even have a regularly scheduled show on YouTube. Using Youtube you are allowed to write up what the video is about. That is where you can use keywords for your target audience to get found. I have found that video listings get listed on Google faster and easier than anything else I have tried.
Marketing Plan
Last but not least you need a plan and set goals for that plan. “Fail to plan, plan to fail”
- What is Your Current Business Status
- Calculate How Much to Invest
- Make an Outline For Goals To Reach
- Target Audience Has To Be Indenitfied
- Determine Your Marketing Strategy
- Action Plan Which Prioritizes Tasks
Glenn Website Design is a Small Business Digital Marketing Agency