What is Branding for Business

Price of Branding For Businesses – FREE for new businesses. It is included as part of our package deals in the most basic form. We do not give away branding in more advanced scenarios. That would require us to understand all the requirements you need. Branding is a very broad subject and can range from the following.

Type of Brands

• Branding a new business
• Re-branding an old business
• Product branding
• Service branding
• Personal branding – part of reputation management

Choose Glenn Website Design for your web design agency and we will take care of the rest.

Is Branding Important

If you have to ask the question “is branding important” you might want to reconsider starting your own business. Branding a new business or new product is the easiest. In the web development process here at Glenn Website Design the basics of branding are included from the day we start working for you whether you specify branding or not. We start as part of our research process to discover who else is using the name you have decided upon for your business or products. We do not want to be involved in lawsuits for copyright infringements. It is also a quick way to find out how competitive the term you have chosen will be.

Pretty much any phrase or term you can imagine has already been taken by someone on Google. For example, I just made this up off the top of my head as a new brand for a diner, “Joe Bob’s Martian Diner”. I was lucky with this one, there were zero results on Google for the term with quotes. Without quotes, Google had 4 million results of various websites using some parts of the above terminology. After a quick scan of the Google results, I find that most of these results are based on “Bobs”. Not a lot of Martians in the world, for now, let’s hope Nasa or Elon Musk does not bring any back from up there.

Branding is not all about the name. You are only at the start of the branding process as you develop your business. Each piece you create to identify your business ultimately has to come together in the customer’s mind in a way that they perceive your product above all others. This takes time. For example, if you see this image below what do you feel, what do you think, and do you know who they are?

Brands in Need of Rebranding

The above example is where branding should start. Anything else would be considered re-branding. If you have an offline business that has been in the family for generations but never got online then getting it online would require a lot more work. It still starts with the same fundamental principles of the new branding. But where it gets complex is how the name has already been used.

For example, let’s return to Bob’s Diner, not the martian one. There are probably hundreds if not thousands in the United States. So yes you can probably use the name your grandfather used without copyright infringements. BUT you can forget growing your brand outside of little town USA. If your goal is to be leading the pack in Mayberry RFD go for it. But if you have any thinking at all of taking your grandfather’s great recipes national or creating a chain you better re-think the name now.

Actually using the first idea “Joe Bob’s Martian Diner” would be better than continuing with the name “Bob’s Diner”. By adding some terminology to the original you are still honoring your family traditions but laying out a unique strategy for future growth. The easiest way to do rebranding is to start over with the name if at all possible.

Rebranding is not all about changing the name itself. It also includes the company image, and how people identify with your business. So with your rebranding, you want to maintain the aroma, great taste, and the quality of the food your grandfather developed. That is really what branding is all about, how people perceive your brand. In recent years many major corporate entities have gone through a rebranding process to stay competitive. Some of them did it for image, others did it to refresh their look. To name a few:

• McDonald’s – new look
• Huffington Post to HuffPost
• Instagram – restructuring offerings
• MasterCard – logo change
• Guinness – new logo
• Subway – new logo, new look
• Pandora – new logo

If you are looking for a rebrand let our team of marketing experts create a complete plan that will move you out front while maintaining your present branding status in the marketplace and in the local community.

What is the Brand Image

Brand identity is not just a name, logo, or product, but a very personal perception and feeling of potential customers about the product, service, or company. In other words, it’s not what we say about ourselves, but what others say about us, how they see us, how they perceive us, and how we feel in them. Branding helps to influence these factors to create the right image in the brand-building process.

What is the Brand Strategy

Like I said branding is included in our basic package of whatever web design package you go with. There are a few basic steps in branding that should be considered by anyone doing web development for a new business

• Determine who the target audience is.
• The position your product and business on a competitive scale.
• Defining your company’s image and personality.
• Design a logo with the company slogan.
• Develop a value proposition

There is no doubt that customers most often choose products from brands that they know and have positive associations with. Creating such a brand is a huge challenge today, especially in the era of enormous competition that currently prevails in almost every industry. However, this is a goal that is definitely worth pursuing, as it guarantees the company’s success and gains and maintains the position of a market leader. In order for a company to stand out from dozens or even hundreds of competitors, it must undertake a number of activities, collectively referred to as branding.

Develop a Brand Strategy

The concept of branding is nothing else than a conscious process of building the image of a company or brand. Branding reflects values ​​that are particularly close to both the brand itself and its target group. It is now a widely used marketing technique whose main task is to consolidate the desired brand image in the minds of its customers. Branding creates a number of elements. These include, among others company name and logo, advertising slogan, appearance and content of the website, and visual identification, i.e. ways of visual communication of the brand with the recipients of its services.

Branding is one of the key pillars of creating any modern business. It is based on the belief that customers make purchasing decisions on the spur of the moment, relying not on in-depth, detailed research on a given product, but on associations, personal feelings, and emotions related to a given brand. Nowadays, only companies that have a consistent image attractive from the point of view of consumers and adhere to the values ​​close to their hearts have a chance to achieve success. All this can be ensured by properly planned, carried out, and implemented branding.

Branding in Marketing

A branding specialist is a branding agency – a professional entity specializing in building the image of companies and brands of its clients. Building brand awareness is a complex, complicated and time-consuming process that must be carried out on the basis of a carefully developed strategy. It takes into account, inter alia, the current activities of the brand, steps taken by its competitors, and the preferences of the target group. In branding, it is also important to precisely determine the brand value system and implement its assumptions. The visual surrounding of the brand itself is also important, which must also be consistent and adapted to modern realities.

All these activities carried out with the support of an experienced entity specialized in branding, guarantee the achievement of the desired results. And these, in the case of branding, are crucial for the functioning of the brand. Professional branding gives companies a chance to gain and maintain the trust of customers, increase the reach of their offer, increase the market value of the company and provide it with fertile ground for further development. Branding also allows you to shorten and simplify the entire sales process and thus provide the company with greater financial profits.

Strategies for Brand Positioning

Brand strategy is defined as the mental space that the company has in the mind of the customer and the way it distinguishes itself from the competition, brand positioning is a marketing strategy that helps a business stand out. From furniture manufacturers to online retailers and even international or local businesses, brand positioning helps customers instantly recognize and connect with your business. One of the most important success factors is how well and how many people know your brand. It’s not enough to start a website and hope that people will flock to your site by the millions as your fans. In fact, no company can really do well in the market without an established brand position. In other words, brand positioning describes how a brand differs from its competitors and where or how it has taken root in the minds of customers. A brand positioning strategy is therefore to create associations with the brand in the minds of customers in order to make them perceive the brand in a certain way.

How Important is Brand Positioning

Most brand marketers worry about creating engaging brand experiences, and many B2B marketing leaders believe branding is critical to growth, so it’s clear how important brand positioning is. In addition to being a key element of customer recognition, brand positioning is important to your business in four ways:

• Market Diversification: Showing your product uniqueness in any industry is your main advantage. When you use your brand positioning to show how your product solves a specific problem or need in a different way than the competition, your customers will notice.
• Easy purchasing decisions: By clearly defining the product and the benefits it can bring to your customer, you take the guesswork out of the purchasing process. When you answer your customers’ questions, they’ll trust and buy faster.
• Value affirmation: A strong brand does not have to rely on price wars with competitors. Instead, the brand’s great positions confirm the high value of their product, making customers want to buy it no matter what (even if it’s not the cheapest on the market).
• Empowered message: A clear brand positioning statement transitions and links to compelling, creative storytelling. With a specific vision, you can improve every additional marketing element to further strengthen your position amongst your competitors.

Strong Brand Positioning

Each experienced marketer can develop a brand positioning strategy. A real challenge? By making it lead to real business outcomes and resonate with your target audience. You will need more than a carefully prepared plan. To build a strong business position, you need research, customer data, authenticity, and flexibility.

Here are three tips to help you along the way:

• Do your research: Compare all competitors to determine what their brand is positioning, how well it is doing, and how you can outperform it. Thanks to continuous knowledge of your position among the competition, you will be able to position yourself in a way that attracts the attention of customers.
• Be Authentic: Positioning your brand is what you want people to think when they see your business, so make sure it’s authentic. Develop a story that captures your mission as a company and takes into account your own values ​​so that you are always trustworthy.
• Adapt accordingly: Having an established brand position doesn’t mean it can’t change. Once you identify mistakes in your storytelling, don’t be afraid to adjust your messages accordingly.

What is the Brand Management

The positioning of a product or brand should be dynamic and smooth. This doesn’t mean you have to do a thorough audit every year, but you need to check how your target audience is responding at least quarterly to see how you can improve the segment.

Here are three ways to improve your brand positioning:

• Listen to your customers: do not create the image of a given brand in a vacuum. To resonate with your customers, make sure you listen to what they have to say. Set up focus groups, send polls, specify attributes or simply chat with clients during events and use all these insights to improve your message and market sound.
• Change your statement: Are you trying to do too much and have lost the attributes that really make you special? If your statement has lost focus, go back to basics by going back to your original research (or doing new research) to see if your statement is still effective.
• Create some word-of-mouth marketing (WOMM ): If you’re a small business just starting out, you may not have enough followers to test your brand positioning and how it affects your product or service. If you need more attention to stand out in the marketplace, invest in paid advertising to conduct A / B testing or control samples (perhaps a general statement about your business) versus your brand statement to see how people respond.

Increase Brand Recognition (3 simple steps)

Step 1: In order for the brand promise to be effective, you need to analyze the following:

• Understand what your consumers want and what the buyer wants
• Understand what your company and brand can do
• Find out how each competitor positions its brand and product

Step 2: Once you’ve done that, you will need to select an SEO to claim that:

• It resonates with your consumers
• It can be provided by your company against competing brands
• A simple way to define a brand positioning statement is to summarize it in three words. It’s called USP, a unique selling proposition. Try not to choose blanket words like “high-quality, unique, best products”.

Step 3: The remaining challenge is to reflect this brand positioning in everything you do (brand personality, packaging design, product, service, corporate identity design, communication, etc.).

Marketing Communication

Brand positioning is the difference between being a famous brand and just another company trying to compete in an oversaturated market. Even after determining the initial strategy, in order to take advantage of the fact of dedicating them to a specific category of buyers of a product or service, it should not only focus on the features. Remember, always be flexible and ready to refine your statement to ensure the best possible recognition and customer relationship. This is what good positioning and creating the company’s image is all about.

Other reading:

• What Branding Is
• Example of Personal Branding
• Value of the Brand
• Definition of a Value Proposition