Internet Marketing Services

Marketing Services – Looking to generate more traffic to your site? From search engine optimization to linking opportunities, you’ll find we can bring you what is needed to get customers in the door buying. Marketing services can cover a broad field. Glenn Website Design is a full-service web design, SEO, and marketing agency. Our services are targeted at promoting web-based businesses and products both online and offline.

What Is Website Internet Marketing Services

First, we need to clarify the following as they overlap and intertwine with each other. Website internet marketing services are a combination of SEO, web design, and digital marketing.

• Planning
  You as the business owner need to plan what your business goals are. You need to have a plan of what you need from a web design company. Do not hire a web design company until you have a plan. No one can know your product or service as well as you do. “Fail To Plan, Plan To Fail”.
• SEO
  The first step a web design firm should take is to get to know your products or service better than you do. Part of this will come from you and your plan, the rest they will have to work for it. Before starting the development of the website there has to be a complete study of the competition, keyword research, user experience study, and a well-developed strategy to make the business website a success.
• Web Design
  The process of building and designing a layout for a website. It should include the information from steps one and two.
• Internet Marketing / Digital Marketing
  The next step in the process is marketing the website to increase sales and brand recognition.
• Analytics
  Analyze how the marketing is behaving and focus on areas that are doing the best.
• Optimization
  Take the information from analytics and improve the website.

Organization

SEO and Web Design have to be at the top because without them you do not have website internet marketing services. What it boils down to is the old conundrum of what came first, the chicken or the egg. Except here we got 3 chickens, (SEO, web design, marketing) and no eggs until all three come together into one functioning well oiled machine. If the purpose of the web design is to sell a product or service it would be useless without SEO and marketing. SEO is part of web design no matter what the purpose. But SEO eventually becomes intertwined with marketing as part of the site optimization for sales.

Types And Channels Of Digital Marketing

Internet marketing and digital marketing are the same. The definitions and terminology of anything internet gets blurred quickly. The reason being is marketing. Internet marketing sometimes requires you to be creative and find sources looking for a product or service outside the main channel. So when you go to a marketing agency website they will start talking primarily about SEO you understand it goes back to the three basics I mentioned earlier.

• SEO #1
• Web Design #2
• Marketing #3

All three of these are improved upon by the next two items on the list, analytics and targeted SEO. Pretty simple really once you remove all the magic talk of internet marketing. Simply put marketing entails creating a product or service, telling people about it, improving upon it, and promoting what people like best about your product or service. Nothing has changed for thousands of years in the basic field of marketing, just the available channels for marketing distribution.

Search Engine Optimization

After planning everything begins and ends with search engine optimization research. From the names of your products, the titles on your page, and embedded words within the content of your website.
READ MORE Search Engine Optimization SEO.

Landing Page Creation

Later when you set up any kind of advertising it should be focused. Sending clients to your home page is good for an overall presentation of your business. But most often when you are doing advertising it is to focus on one product or service. For that, you need a landing page. Landing pages or to the point, informative with one action for the potential client to take. That can be signing up for more information or with e-commerce a choice to proceed with the purchase.
SEE EXAMPLE LANDING PAGE

NOTE: A landing page should have one focus and is not a part of the website navigation.

Content Marketing

For example, if you have a furniture store in Atlanta you do not want to pay a fortune “Atlanta Furniture Stores” in PPC or develop a million-dollar website structure to get listed for that. It will cost $5 PPC and you might never get the first page for the page listing no matter how much you optimize.

The alternative and best options nowadays are long-tailed phrases. The reason is that many people are starting to use Voice Search. This means they are not going to search for “Atlanta Furniture Stores” They are going to say “List Atlanta Furniture Stores Near Me” No one is paying PPC for this term. No one is optimized for that.

Now, this was just one example and no it is not going to produce floods of traffic for free. What it is part of is content marketing where we write high-quality content based on what people search for related to your products and service and how they might use Voice search to inquire about it. We can provide you with many paths to market your products and services both online and offline.
READ MORE Copywriting and Content Writing.

Article Writing

Article writing is part of SEO whether on-site or off-page advertising. For example, this web page you are reading is meant to be informative, with the added ability to get the attention of the search engines. I could have just said we offer marketing. In most cases, you as the potential customer would understand what I am talking about. But by writing this as a more informative article you get more details of what we offer and we get seen by the search engines for the added content and embedded keywords.

Article writing is best not just reserved for your website. There are various channels you can use such as medium.com, quora.com, and others that allow links back to your site. Link building is often misunderstood. It means creating links in such a way that search engines see them as natural. I have written several articles myself which you can find in The Daily Blog.

Targeted Audience

One of the most often key elements of marketing is the targeted audience. Most everyone has the common sense not to try and sell condoms to a group of 6-year-old kids. But it gets much more complex than that.

To name just a few:

• Age
• Gender
• Location
• Education
• Economic Status
• Interests

One of the best ways to take advantage of a targeted audience is using tools provided by Google Adwords. They include in-depth tools to analyze and track how advertising should be promoted to a targeted audience. You do not have to use Google ads to utilize most of their tools. When developing a plan for marketing you must know your target audience.

Marketing Services Social Media

I would never offer social media marketing as a direct resource that Glenn Website Design can provide. Personally, I have never had much luck with it because I am an introvert. I am the geek that sits in front of his computer all day designing and coming up with great ideas. That being said it is not beyond our ability and is a highly recommended source of targeted advertising if done correctly.

You cannot go on social media and start sounding your trumpet about how good your product or service is. But you or we can hire for you influencers that represent your types of product or service. Social influencers already have a huge following of interested buyers. You just have to find the right influencer. Also, social platforms like FaceBook offer very useful tools for targeted advertising. All of which we can put together as a proposal for you to be included in a well-rounded advertising campaign.

Email Marketing

Email marketing is probably the most abused advertising platform of all time right after link building, not dead, you just have to know how to use it properly. For a successful email marketing campaign to work you need a list of email subscribers interested in what you sell. Just like with social media influencers there are resources you can use to reach a targeted group that is open to reading emails. Just do not send me a copy, I delete all solicitation emails without reading them, even ones I may have subscribed to.

Again email marketing is not something Glenn Website Design will promote directly, but if you are an old-timer and think it works for you we can include it after doing some research in available sources as part of your campaign management. We would never make you an offer we would not use ourselves. One of the advantages of using Glenn Website Design for your marketing campaign is we are open and honest. It is an aspect of our business that all of our customers love once they get to know us better.

How email marketing works: First we write up the email like a landing page researched for the best presentation possible. Once you approve the presentation we submit the email to a reliable distribution source. You only pay us for the content and the cost of sending it out by the party distributing it.

Affiliate Marketing

Using affiliates is the same as people have done in the past with door-to-door salespeople. With affiliate marketing, it is important that you put some strong rules in place like MAP pricing (Minimum Advertised Price). They are not allowed to compete in PPC advertising with keywords you yourself use. As long as you lay out the rules as we do and have a system for monitoring affiliates it is a great way to increase brand exposure. You only pay affiliates when they actually make sales, so it is a win, win program. One of the platforms we use to vet affiliates is Commission Junction.

Local SEO Service

If you have a small service-based business or product you are not interested to sell in bulk then local SEO marketing is the easiest and best way for you. It is one of the easiest internet marketing services campaigns we can offer. First, if you are not listed with Google Business, that needs to be set up. Then we get you listed with local listing directories like Yelp and the Yellow pages. If you are interested we can also include offline advertising in your local TV or newspapers. You need a local SEO service to be competitive.

The reason local SEO works best out of all is because of how Google works now. Google uses targeted delivery of its SERP (Serch Engine Result Page) based on the user’s location using GPS and IP address. This is now a default. If you are doing the minimal of letting google know where your business is located you will get very high listings on the SERP, even over corporate giants.

National Search Marketing

Because of Local SEO, the ability to target cities outside of where your business is located is difficult, not impossible. I know because here at Glenn Website Design our business listing with Google is in Tulsa, OK. But our SEO, design, and marketing services can easily be supported in every city in the USA, and every English-speaking country in the world.

There are two solutions. The first is paid advertising targeted to regions or even countries. The second is using SEO and creating unique high-quality content pages based on your target area. We have one example set up here for the city targeting Santa Fe Web Design.

One last, not really an option we offer because in some ways it is cheating. Use the keywords “near me” in the description of your product or service when optimizing your page. For example, so many people search for “web design near me” I added a web page targeting this keyword explaining this in detail. You would be amazed at the traffic that gets.

International Search Marketing

International SEO Once you have a plan for advertising and put it into action you want to monitor the results. The primary indicator is whether your sales and profit increase. There are a lot of tools to use. The best is provided by the search engines themselves for free. I have left out PPC internet marketing services but it has its own set of tools to monitor your results. is almost as easy as local SEO. There are several reasons for this. Mainly being that most countries are not on the same level with offering products and services over the internet even today as the USA.

To target a specific country first you need to buy an entirely separate top-level domain name for that country. If it is English speaking as we require then you would have to create a completely new site with unique content. If you want to target a non-English speaking country then you just need to get help translating your existing site and place it on the address using the top-level domain of the specific country you are targeting.

Pay Per Click Advertising

There is only one safe and reliable way to use Pay Per Click and that is Google Adwords. We offer total management from keyword research to budget management for Google Adwords campaigns.
READ MORE

Analytics

Once you have a plan for advertising and put it into action you want to monitor the results. The primary indicator is whether your sales and profit increase. There are a lot of tools to use. The best is provided by the search engines themselves for free. I have left out PPC internet marketing services but it has its own set of tools to monitor your results.

Glenn Website Design is a full-service web design, SEO, and marketing agency. We can handle your internet marketing services campaign whether it is big or small. We can offer particular segments alone or create an all-included proposal to get you the leads you are looking for.