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PPC Advertising Management

Maximize Your Online Reach With Paid Advertising

PPC Advertising Management

Internet Marketing Pay As You Go

At Glenn Website Design, we understand that a comprehensive digital marketing strategy often includes Pay Per Click (PPC) advertising. Our PPC management service is designed to help small businesses achieve their marketing goals through targeted and efficient online advertising.

Initial Consultation and Strategy Development

  • Client Needs Assessment: We begin with an in-depth consultation to understand your business goals, target audience, and budget. This allows us to tailor a PPC strategy that aligns with your specific needs.
  • Competitor Analysis: Leveraging our SEO expertise, we conduct a thorough analysis of your competitors’ PPC campaigns. This helps us identify opportunities and create a competitive edge.

Cost Savings Management

At Glenn Website Design, we specialize in optimizing your PPC campaigns by leveraging advanced keyword research techniques to identify less competitive, yet highly relevant keywords that align with your business goals. By targeting these cost-effective keywords, we can significantly reduce your cost per click (CPC) while maintaining, or even enhancing, the visibility and effectiveness of your ads. Our team conducts thorough competitor analysis and uses sophisticated tools to uncover niche keywords with lower competition but high conversion potential. This strategic approach not only maximizes your budget but also ensures that your ads reach the right audience, ultimately driving better ROI and helping your business grow without overspending on high-cost keywords. Basicaly we pay for ourselves by saving you time and money.

Various platforms PPC (Pay Per Click) advertising services we use, each with unique features and targeting capabilities.

1. Google Ads

  • Search Ads: Appear on Google search results pages.
  • Display Ads: Shown on the Google Display Network, including websites, apps, and videos.
  • Shopping Ads: For e-commerce, showing products directly in search results.
  • Video Ads: Displayed on YouTube and Google video partners.

2. Microsoft Advertising (formerly Bing Ads)

  • Search Ads: Appear on Bing, Yahoo, and AOL search results pages.
  • Audience Ads: Displayed on the Microsoft Audience Network, including MSN, Outlook.com, and other partners.

3. Facebook Ads

  • News Feed Ads: Appear in users’ news feeds on both desktop and mobile.
  • Right Column Ads: Shown on the right-hand side of the Facebook desktop interface.
  • Carousel Ads: Allow multiple images or videos in a single ad.
  • Video Ads: Displayed within Facebook’s video content.

4. Instagram Ads

  • Photo Ads: Single image ads.
  • Video Ads: Short video ads.
  • Carousel Ads: Multiple images or videos in a single ad.
  • Stories Ads: Full-screen ads appearing between users’ stories.

5. LinkedIn Ads

  • Sponsored Content: Native ads that appear in the LinkedIn feed.
  • Sponsored InMail: Personalized messages delivered to LinkedIn members’ inboxes.
  • Text Ads: Small ads displayed on the LinkedIn sidebar.
  • Dynamic Ads: Personalized ads that use LinkedIn member data.

6. Twitter Ads

  • Promoted Tweets: Regular tweets that reach a larger audience.
  • Promoted Accounts: Help grow followers by promoting the Twitter account.
  • Promoted Trends: Sponsored hashtags shown at the top of the trending topics list.

These platforms offer diverse options for targeting and ad formats, allowing businesses to reach their specific audience effectively.

PPC management service entails:

Keyword Research and Selection

  • Extensive Keyword Research: Our team utilizes advanced tools to identify the most relevant and cost-effective keywords for your business. This includes long-tail keywords and negative keywords to maximize ROI.
  • Competitor Keyword Analysis: We analyze the keywords your competitors are targeting to ensure we can capture a share of their traffic and discover untapped keyword opportunities.

Campaign Setup

  • Ad Creation: We design compelling ad copy and visuals that resonate with your target audience. Our ads are optimized for both search engines and user engagement.
  • Landing Page Optimization: Ensuring your landing pages are optimized for conversions is crucial. We refine your landing pages to improve user experience and increase conversion rates.

Bid Management and Budget Allocation

  • Smart Bidding Strategies: We employ advanced bidding strategies to get the most out of your budget. Our approach includes manual bidding, automated bidding, and bid adjustments based on performance data.
  • Budget Monitoring: We continuously monitor and adjust your budget allocation to ensure optimal performance and prevent overspending.

Ongoing Monitoring and Optimization

  • Performance Tracking: Using sophisticated analytics tools, we track the performance of your PPC campaigns in real-time. This includes metrics such as click-through rates (CTR), cost per click (CPC), and conversion rates.
  • A/B Testing: We conduct regular A/B testing on ad copy, visuals, and landing pages to identify what works best and make data-driven adjustments.
  • Keyword Adjustment: Based on performance data, we continuously refine the keyword list, pausing underperforming keywords and adding new ones to keep the campaign effective.

Reporting and Analysis

  • Detailed Reports: We provide monthly reports that outline the performance of your PPC campaigns. These reports include key metrics, insights, and recommendations for improvement.
  • Strategic Adjustments: Based on the analysis of the report, we make strategic adjustments to the campaign to enhance performance and achieve better results.

Client Communication and Support

  • Regular Updates: We keep you informed with regular updates and are always available to answer any questions or address concerns.
  • Collaborative Approach: Our team works closely with you to ensure the PPC strategy evolves with your business needs and market trends.

At Glenn Website Design, our PPC advertising management service is not just about running ads; it’s about creating a dynamic and responsive campaign that delivers measurable results and maximizes your return on investment. By integrating PPC with our overall SEO strategy, we ensure that your online presence is robust, visible, and effective.

Anyone can learn and manage a Pay Per Click (PPC) advertising management in marketing with all the tools available on the internet. But not everyone has the time. It takes a lot of time to research which keywords to use for a certain subject that will get you the highest ROI.

PPC Campaign Management Services

Pay Per Click Management

Glenn PPC Campaign Management Services are run through various platforms. The only way to be sure you will get the first-place listing is to pay for it per click. With Glenn’s PPC management service you will see a huge ROI. Just like SEO you need to know what keywords you are investing in and how well they perform on conversions. PPC and SEO take the same basic research. The only difference is we are paying a 3rd party like Google to send you clients directly interested in what you are offering. PPC uses targeted marketing to get you buyers not window shoppers.

These are our PPC Campaign Management Services startup plans but as you find that your ROI is high you may want to negotiate with us for more keywords with an even more aggressive approach. To begin the plan we require an initial deposit for 2 months with each month after on a per month basis. If you terminate the plan at any time the advance month and ad budget not used will either be credited to you in service or refunded. You tell us what your ad budget is and we will provide detailed tracking reports of the clicks it receives.

PPC Landing Page

We highly recommend that as part of your PPC Campaign Management Services you allow us to develop product-specific pages that the clicks will come into. This allows us to target the shopper in a much more direct manner than if you just have them coming to your main website entry page. If you sell shoes and hats you want to send the searching customer looking for hats to a page that focuses on hats not a page that sells shoes and hats.

LANDING PAGE DEVELOPMENT AND RESEARCH

  • Custom Designed Landing Page
  • Fully Responsive
  • Market Research
  • Targeted Content
  • Copy-writing
  • Conversion Reporting

By using PPC we are able to target your market

  • Demographics: where they are and what gender will be interested in buying your products.
  • In-market: this allows us to tap into the browser’s history and target an audience that has already been searching for your type of products or services.
  • Custom intent: Google Ads allows us to target words, phrases, and keywords that relate strongly to those who are most likely to buy your products or services. We can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
  • Remarketing: This allows us to target consumers directly who have already clicked your ads before.
  • Similar audiences: Using a similar audience option we can distribute your ad across a similar demographic. For example, a 50-year-old man needs his hair-darkening product. Whether Google similar targeting this same ad he clicked on can be shown to other 50-year-old men.
  • Content keywords: We create each ad as content with our best creative ideas to target the right audience.