Getting Found Based on Location
Targeted Location SEO Serrvices
Our local SEO services are available for every city and state. We also offer international SEO services to all English-speaking countries worldwide. If you live in a non-English speaking country and want to use our services, it is possible. With the power of AI and tools like Google Translate, we can implement our expertise in any language. However, a native speaker of your specific language will need to review the quality of the translations.
Local SEO is the promotion of a website in local search results for keywords that usually include the name of the city. This can involve optimizing a website or a company’s listing on Google Maps for local search queries.
Local SEO Worldwide Services
Unlock the power of local SEO with Glenn Website Design! You don’t need a local web design company to achieve top-notch local SEO optimization. Our expertise ensures your business gets the local visibility it deserves, no matter where you’re located.
Local SEO involves optimizing your website or web page with keywords related to your specific area. This includes getting your business listed in local directories and even securing features in local newspapers. None of this requires a local search engine company. What you need is a web design company like Glenn Website Design that has the expertise and know-how to make it happen.
With our comprehensive local SEO services, we help your business stand out in local search results, driving more traffic and customers to your doorstep. Trust Glenn Website Design to put your business on the local map and boost your online presence effectively.
Comprehensive Keyword Research Process
At Glenn Website Design, we begin our local SEO services with a thorough keyword research process. We utilize powerful tools like Google Keyword Planner, SEMRUSH, and UBERSUGGEST to identify phrases that have the highest search volume and the lowest SEO difficulty.
Here’s how our process works:
- Initial Research: We use Google Keyword Planner, SEMRUSH, and UBERSUGGEST to generate a list of potential keywords related to your business. These tools help us find phrases that are frequently searched by users and have relatively low competition, making them easier to rank for in search engine results.
- Extensive List Compilation: After gathering the initial data, we compile an extensive list of keywords and phrases relevant to your business. This list includes variations and long-tail keywords that can attract highly targeted traffic.
- Google Search Analysis: To refine our list further, we perform a detailed search on Google for each phrase, checking the number of web pages that contain the exact phrase in quotes. This helps us understand the level of competition for each keyword and prioritize the most effective ones for your local SEO strategy.
By combining these research methods, we ensure that we target the most valuable keywords for your business, setting the foundation for a successful local SEO campaign. Trust Glenn Website Design to provide you with a comprehensive keyword strategy that drives results.
Local SEO Example
This is a brief example to illustrate our local SEO process. It’s a simplified version and doesn’t reflect the thoroughness of our actual projects.
Step 1: Establishing a Brand Identity
For this example, we need a brand name that is consistent across the web for a successful local SEO strategy. Finding a unique name can be challenging. Here are some potential brand names I tested with Google results:
- “Rabbit Hole Cafe” – 22,200 results
- “Bob’s Coffee Shop” – 9,470 results
- “Martian Bob’s Cafe” – 2 results
Given the uniqueness, we’ll go with “Martian Bob’s Cafe” as our brand. Note that this is a fictitious example.
Step 2: Setting the Scene
Martian Bob has a small cafe in Tulsa, Oklahoma. With such a unique brand name, it’s almost certain we’ll achieve a first-page Google listing for “Martian Bob’s Cafe” since no one else is using it. However, our goal is to make sure people in Tulsa find out about Martian Bob’s local delivery service.
Step 3: Leveraging Local SEO
Google’s local SEO focuses on location-based search results. For instance, when I searched for “coffee delivery,” Google automatically provided local results based on my location without explicitly asking for it.
Currently, Martian Bob’s Cafe is not listed in the local results, but it would be relatively easy to get there. By setting up a Google Business Profile for Martian Bob’s Cafe and ensuring his website clearly indicates the cafe’s location in Tulsa, we can achieve local visibility.
This example demonstrates the importance of a unique brand identity and leveraging local SEO strategies to enhance a business’s online presence in a specific area. At Glenn Website Design, we specialize in optimizing local SEO to help businesses like Martian Bob’s Cafe thrive in their communities.
Local SEO Keyword Research
Once you have established your brand, the next crucial step in Local SEO is identifying long-tail keyword phrases that have high search volumes and low SEO difficulty.
For example, using Ubersuggest, we found the keyword phrase “coffee delivery Tulsa.” We also identified “coffee in Tulsa” as a valuable addition to our keyword research list for Martian Bob’s Cafe. This keyword has a search volume of 880 and an SEO difficulty score of only 14 out of 100.
By targeting these specific keywords, we can effectively optimize Martian Bob’s website and increase its visibility to potential customers searching for coffee services in Tulsa. This strategic approach ensures that your business stands out in local search results, driving more traffic and attracting new customers.
Understanding Our Local SEO Process
I hope this example gives you a clear idea of what our job entails when it comes to Local SEO. Finding one keyword phrase, as shown in the example, is just the beginning. The actual process of conducting Local SEO is extensive and can take days or even weeks, depending on the depth of your project requirements.
Here’s a glimpse into our detailed approach:
- Comprehensive Keyword Research: We compile a list of all possible services and products that your business, such as Martian Bob’s Cafe, could offer. We then identify the best keyword phrases with high search volumes and low SEO difficulty.
- Beyond On-Page SEO: Effective local SEO includes more than just optimizing your website. It involves:
- Getting your business listed in local directories
- Engaging with social media groups
- Participating in local events and activities
These strategies help boost your business’s visibility and credibility in your local community.
- Tailored Solutions: We customize our SEO services to fit your specific business needs. During an online conference call, we can discuss your goals and budget, whether you have a million-dollar budget or are working paycheck to paycheck. Our goal is to provide excellent results at the best possible price.
By understanding your unique needs and leveraging our expertise, Glenn Website Design ensures your local SEO strategy is comprehensive and effective, driving traffic and growth for your business.
How Can You Implement Local SEO?
Local SEO, also known as local positioning in the Google search engine, can be implemented in two main ways: optimizing your website to appear among search results and enhancing your Google My Business listing on Google Maps.
1. Website Optimization:
- Keyword Strategy: Use keywords that not only describe your services but also include the name of your city. For example, instead of just “SEO services,” use “SEO services in Tulsa.”
- On-Page SEO: Optimize various on-page elements like title tags, meta descriptions, headers, and content to include local keywords.
- Content Creation: Create content that is relevant to your local audience. This can include blog posts about local events, news, or guides related to your industry.
- Local Backlinks: Obtain backlinks from other local businesses, news sites, and directories to improve your local authority.
2. Google My Business Listing:
- Accurate Information: Ensure that all information on your Google My Business profile is accurate and up-to-date, including your address, phone number, and business hours.
- Categories and Services: Select appropriate categories and list all services you offer.
- Reviews and Ratings: Encourage satisfied customers to leave positive reviews. Respond to reviews to show engagement.
- Photos and Posts: Regularly update your listing with photos of your business and posts about special offers or events.
Example Scenario:
When you search for a generic term like “positioning” in Google, it may show a map with companies closest to your current location offering related services, along with a list of websites. By narrowing down the search term to include a specific location, such as “positioning in Tulsa,” the results will be more localized. Google Maps will display companies based in Tulsa or its vicinity, and the search results will likely include businesses targeting customers in that area.
This approach ensures that your business appears prominently in local search results, making it easier for potential customers in your area to find and choose your services. By combining website optimization with an effective Google My Business strategy, you can significantly enhance your local SEO efforts and attract more local customers.
Summary of Local SEO Services
Local SEO services are designed to enhance a business’s visibility in local search results, making it easier for potential customers in a specific area to find and engage with the business. Here’s a breakdown of how local SEO works and the steps involved:
1. Two Main Approaches:
- Website Optimization: This involves using keywords that include the city name along with the service offered (e.g., “SEO services in Tulsa”). It includes on-page SEO techniques such as optimizing title tags, meta descriptions, headers, and creating locally relevant content. Obtaining backlinks from local businesses and directories also boosts local SEO efforts.
- Google My Business: Enhancing the business’s Google My Business listing by ensuring accurate information, selecting appropriate categories, encouraging positive reviews, and regularly updating photos and posts.
2. Keyword Research:
- Identifying long-tail keyword phrases with high search volume and low SEO difficulty using tools like Google Keyword Planner, SEMRUSH, and UBERSUGGEST.
- Performing detailed Google searches to refine the keyword list based on competition.
3. Comprehensive Local SEO Strategy:
- Creating a list of all possible services and products offered by the business.
- Including activities beyond on-page SEO such as getting listed in local directories, engaging with social media groups, and participating in local events.
4. Local Search Results Structure:
- Google Ads: Paid advertisements appear at the top of the search results.
- Local Map Pack: A map displaying three relevant local businesses.
- Industry Directory Carousel: Sometimes shown above the map.
- Organic Results: Links to relevant websites listed below the map and ads.
5. Tailored Solutions:
- Customizing local SEO strategies to fit the specific needs and budget of the business.
- Providing comprehensive support to ensure the business achieves excellent local visibility and drives more local traffic.
By following these steps, Glenn Website Design ensures that businesses achieve effective local SEO, improving their online presence and attracting more local customers.