If you are looking for someone to do Local SEO for you in Atlanta it does not have to be a company in your city. With the ability to research data now on the internet you might find that the best local SEO is not an Atlanta SEO company at all. A person located in Indonesia could give you the best price and in many cases the best results for Atlanta local SEO.
What Is Local SEO
Local search is all about making sure that the Chinese do not sell their products before you have the chance to sell yours as a local Atlanta merchant selling the same thing. Google will make available nowadays in the SERP (Search Engine Results Page) the locations which are nearest to the searcher. But Google relies on local markets to put in their address and make known their presence. if you as the local market have not done any Local SEO you might lose your customers to your Chinese competitors.
These are 4 examples of how Google local SEO works. I simply used a VPN to change what country I was in and hit the same search 4 different times and got 4 completely different results for “Chinese Restaurants”.
USA LOCAL SERP
GERMANY LOCAL SERP
INDONESIA LOCAL SERP
UK LOCAL SERP
This kind of result is automatic by default Google. You as a user can change your location setting but that is an entirely different discussion. The point is if you are a local merchant in downtown Atlanta you need to be sure Google knows who, where and what you sell. Google wants the searcher to find you if they are close by. But Google has to produce results and if you are not ready with the right Local SEO someone in China could easily steal your business away.
Another way a user might bypass the Google default search results is to include a city or other data in their input. For Example “Local Search – Atlanta SEO Company” will come back with a completely different SERP that says “Local Search – New York SEO Company”.
Do you run a local business and want to attract clients from your region? Local SEO is just for you! Local SEO makes it possible to attract customers from the immediate vicinity. A large proportion of people looking for local stores or local services use the Google search engine first.
How does local SEO work?
Local SEO is not much different from standard SEO. Its main elements are the analysis and selection of keywords, the development of relevant content, links and technical SEO on the page. The difference is that they are local in nature. When optimizing the website, we focus on the area in which the company provides services (e.g. taking into account the name of the city). It is also important that the obtained links come from regional websites.
Who is local SEO intended for?
This type of local SEO is intended mainly for companies operating on the local market, wishing to attract customers from their immediate vicinity. These can be companies that provide services only at their premises (e.g. stationary stores, hotels, hairdressers, dentists, kindergartens) or entrepreneurs providing services in a specific area (e.g. roadside assistance, plumber, pizzeria offering delivery).
Local search results
Local search results are matched to the user’s current location, thanks to the geolocation mechanism. They can also be results closely related to the location indicated by him.
Example: Local search results for “dentist” for a person located in Atlanta include the closest locations from the person doing the search. They include information such as the name of the office, user rating, street, telephone and route. Often, information such as opening hours or the website is also provided.
Google is able to determine our location and on this basis present results from the immediate vicinity. This means that for the keyword “Italian restaurant” a user from Atlanta will get different search results than a user from New York City.
Geolocated inquiries
Geolocation queries are queries based on a specific region or city, regardless of where the user is located. The geolocation questions include searches such as “positioning of websites Atlanta”. Regardless of whether the users come from Charleston or Los Angeles, they will receive the search results from Atlanta.
What affects visibility in local search results?
Visibility in search results depends on many factors. If you want to stay ahead of the competition, it is worth taking care of them all!
Google My Business
The most important element in local positioning is the Google My Business profile. Every business owner who wants to reach potential customers in their region should have one. It is thanks to the Google My Business card that we can appear in Google Maps and in the so-called “Maps” within the organic search results. In this profile, we provide the most important information for us – company name, business profile, address, contact details, website and opening hours. It is worth to additionally enrich the profile with attractive photos and a description of the activity.
Feedback
After creating and verifying the Google My Business profile, you should take care of obtaining positive feedback from customers. Positive opinions and ratings can not only translate into positions in the ranking, but most of all they build trust. Adding a rating and opinion is extremely easy, so it is worth persuading clients to share them. The ability to add opinions by both customers and business owners allows you to build relationships with users. What about negative opinions? It is worthwhile for business owners to respond to negative opinions as well. As a result, they become more helpful and credible, which has a positive effect on the company’s image on the web.
On-site optimization
Optimizing a locally positioned website is similar to other things. It is important to include in the most important elements the name of the city or region you are interested in. In addition, the company’s mailing address should appear on the website. It is a good practice to add structured data to the company’s address (so-called rich snippets).
Regional links
Links leading to the website are an important element of positioning. In the case of local SEO, you should take care of obtaining links from regional websites relevant to your location. Local websites include, among others regional information services, business cards, local forums.
What are the benefits of local SEO?
The biggest benefit of local SEO is the fact that you don’t have to compete with big businesses operating in the domestic market. We focus on acquiring customers from the company’s operations, which translates into the effectiveness of our activities. Local SEO is cheaper, which is important for small and medium-sized businesses on a budget. The waiting time for the effect is often shorter than in the case of positioning for the whole country.