20 Secrets to Finding Customers
Finding new customers is not an easy task. I have put together 20 simple tips to help you attract new customers to your business.
Define your target
Finding customers is the seller’s hardest task, finding customers. There is no point in setting out to win new customers if you don’t really know who you are looking for … Draw a robot portrait of the typical customer likely to buy your product or service. Then detail what your potential customer desires, their expectations, habits, and places where they will find information on products.
Make yourself known to your target
Once your target has been defined, try to reach it by communicating about the company and its offer. Advertising insert in the press, distribution of flyers, sending e-mailing… It’s up to you to define the ideal means of communication to reach your target for finding customers.
Expand your network
Are you looking for new customers? Now maybe the time to step out of your managerial lair and meet new people who could introduce you to future clients. Where to go contact fishing? In business clubs, on local events or related to your sector of activity …
Leverage your networks
You have scrupulously followed the previous advice, well done! But all the work remains to be done! Because it is not enough to give your business card to win a new customer … So be proactive, quickly get back in touch and offer your services or contacts: the best recipe for collecting help from your network.
Communicate on social media
Everyone says it, today brands must be present on social networks. Of course, but you still have to know how to use them! Create a Facebook page yes, but if you regularly animate it with information that may interest customers for example.
Encourage satisfied customers to testify
Because they are your best ambassadors. These customers will be able to launch a glowing word of mouth about your product which will spread and quickly reach potential customers already acquired by this recommendation from a third party in whom they trust. What better dream?
Place yourself as an expert
What will convince customers to come to you? To know that you are the best. And how can they get this idea across? By placing yourself as an expert in the field, through the writing of specialized work, by posting articles on advice on social networks or by intervening in the famous “expert forums” of magazines. A small additional working dose for a max effect.
Build an effective website
Today, most consumers start by going online before deciding on their purchases. So focus your efforts on achieving an effective website. It must be clear, precise, and well organized. Also, pay attention to the style: an “old-fashioned” site will not boost the buying impulse!
Diversify your offer
If your product or service does not attract enough customers, one solution is to offer another. A simple idea, even simplistic, but which can have its effect! Analyze the trend of your market and think carefully about what your target expects… All you have to do is ride the wave of success.
Improve your commercial approach
Because it is rare that a customer comes alone to ring at your door while drawing their pen, ready to sign the contract, it will be useful for you to improve your commercial! Coaching, training or regular reading of specialized books… all means are good to become a better seller.
No longer be afraid of telephone prospecting
At night you dream of a psychopathic phone sequestering you in your office? No doubt, you are the victim of an acute form of prospecting-phobia! So relax and put things into perspective: even the best-sellers are regularly hung up on! You can also consider training in this area to gain confidence and improve your efficiency.
Explore the multiple promotion techniques
Do not say that you have never been convinced by the marketing techniques implemented by manufacturers to make you buy their products? The famous “2 for the price of 1”: a magic trick? No, just a perfect understanding of the impulse buying mechanisms … which you can take back into your account by remixing it a little.
Make partnerships
Because 2 people are stronger than alone. No, this is not an advertisement for meek but rather commercial advice! By joining forces with a company that offers a complimentary offer to yours, you offer yourself greater visibility and expand your network.
Improve your offer based on customer feedback
They may not have a marketing degree in their pockets, but they are the ones who will best advise you on optimizing your offer.
Renew your image
A client asks you if it was your grandpa who designed your logo? It may be time to refresh your image by giving it a face-lift! And because going through the lifting box does not only work for women, your brand will also experience renewed success!
Improve your SEO
Because few people will have the reflex to call the plumber whose site is referenced on page 12 of the results in Google… So invest and offer yourself the advice of SEO specialists: guaranteed effects on annual turnover!
Learn how to optimize your customer meetings
Unless you have mastered the art of hypnosis, which could make it much easier for you to convince the client in front of you, you will need to learn how to effectively conclude your business meetings. A subtle art whose secrets you can discover by consulting the books of proven experts.
Observe your market and learn from the good ideas of competitors
Remember: how did you manage to get good grades when you were in school? You sat next to the top of the class student to learn from them! Today it is no longer a question of copying but of studying the positioning of your competitors to detect their good ideas, those which attract all your potential customers.
Find new distribution networks
Take yourself for The Experts and go hunting for clues that will allow you to define the places frequented by your potential customers. Once these places are defined, think about it: there must be a way to make them a point of sale for your offer…
Use your imagination
Any ideas that will allow you to heal your image and get closer to your target are good to take. Organization of practical workshops, offbeat marketing operations … Brainstorm with your employees and let all the proposals come, even the most improbable. The best brand on the market got there by thinking outside of the box.