SEO – Search Engine Optimization
To do SEO for a website means optimizing your website to get listed on search engines for the best position of keywords that people search for pertaining to your goods or services. In particular, you want a first-page listing of your website for words people use to find your business. The three major search engines people use are Google, Bing, and Yahoo.
If you are looking for my secrets, sorry I am not giving them all out for free. But I will give examples using my websites that I have optimized SEO so you know what is SEO for websites.
SEO Example
For example, I own the business Tiffany Lamps For Sale where I sell stained glass lamps. If you search Google, Yahoo, or Bing for “Tiffany Lamps For Sale” you will find my business on the first page of search listings. If you are not on the first page then it is of no use. Few and fewer customers make it to the 2nd or 3rd page of listings.
This example is a good one because as you can see I chose the name for the business and registered the domain name for the keywords. I would rather it was found for just “Tiffany Lamps” but I came too late and someone else already had it. You should consider the business name carefully on a startup. It should be easy to remember, and secondly, relate to your customer what you are about. Naming your business unique is best. But it can be extremely expensive to get found on the internet in unique branding. If you choose a unique name no one else uses you will be on the first page of search engines. But will there be anyone searching for it without you spending thousands of dollars on advertising?
Through research using Ubersuggest, I found that 4,400 people search for the term “Tiffany Lamps For Sale” every month. It is a long term so there is less competition. The optimization does not stop with domain and site title. The same keywords are used throughout the website so there is no doubt to the search engines we are Tiffany Lamps For Sale.
An example of branding using SEO would be how I set up my furniture business and website design companies.
- Glenn Furniture
- Glenn Website Design
It turns out that my real name Glenn is a popular name to use for a business. Not only do I have decent domain names but branding your company with your own name builds customer trust.
What is Optimization in SEO
An optimized website means seeding your website’s text content with words and phrases related to your business. These words are what people search the Internet for to find your business. The best way to find these words is using a tool called Ubersuggest. You look for words that have the most searches and least competition. There are a lot of other methods I cannot go into here. But if you buy a website from me I will tell you all of the secrets. I use various methods not published to get you the best web placement through SEO.
Tips For Local SEO
Tips For Local SEO – Every business can grow their business and attract more customers using local SEO strategies. We explain using a search engine optimization company that is focused on regional, state, and city strategies that can help improve your online visibility locally, that is what local search engine optimization is.
What’s Local SEO Marketing?
Local SEO (Local Search Engine Optimization), sometimes known as local search engine advertising, is a remarkably efficient way to advertise your regional or local business online since it helps companies promote their services and products to local clients at the specific time they’re searching for them online.
This is accomplished through a variety of methods, some of which differ greatly from what is practiced in conventional SEO, plus some of which are far easier to manage using search engine optimization tools and can require local search engine optimization services.
What is a ‘Local Search’?
First, let’s look at the differences between a standard informational search and what’s known as a local search. Whereas anyone in the world with good enough SEO and authority can rank for a search query like ‘building supply company’, when the query has much more purchase intent behind it, it becomes ‘building supply company Tulsa’.
For these kinds of search queries, which typically include a location near me (which aren’t even necessary if hunting using Google Maps or when Google knows your location and presumes the search has neighborhood intent), search engines know that what the searcher wants is company suggestions or lists based on location, and thus that is precisely what they provide up in the local search engine results pages (SERPs). This difference in result and behavior is why local neighborhood SEO is significant and worth investing in alongside standard SEO.
Getting Listed in Local Search Results
To actually achieve success in getting listed for local search results you need to consider three things.
- Proximity: How close will your business be to the searcher?
- Relevance: How relevant to the search query are your products and services?
- Reputation: What do other consumers say about your products and services?
Local SEO Services
Thanks to evolving nature of search engines like Google, Local SEO can be a lot to work on. It’s always changing and can take a lot of time and effort to get right. This is why so many SEO agencies and consultants invest in learning how to do local SEO rather than broader SEO. The rules are very different as you’re aiming to achieve different goals, and in many cases, clients don’t mind if the high visibility of their businesses in local search and business listings directories leads to more direct contact and foot traffic than website visits.
Due to the evolving algorithms of search engines like Google, SEO can be a lot of work. It is always changing and can take a lot of effort and time to get right. That is why so many search engine optimization agencies and consultants invest in learning the way to do local SEO rather than international SEO. The rules are extremely different as you are planning to attain different goals, and in many cases, clients don’t mind whether the high visibility of the businesses in local search and company listings directories contributes more than website visits.