Strategies For Online Marketing

Organic SEO Marketing

This is probably the most important of all. Get website visitors from search engines because you have the best content for what they are searching for. Once your website is optimized it will continue to remain optimized with only a few tweaks now and again. Basically, if you have tons of organic traffic then you do not have to pay the BIG bucks for advertising.

Social Media Marketing

This will vary based on what products or services you are offering. Some items are great for social media marketing. For example, you have invented the hottest little gadget for protecting cell phone glass from getting broken, targeting a young audience. Are you have come up with a brand new bottle for babies that babies love so much they never cry. You go out and target groups that would be interested in these products. Many of your social media platforms are already set up with groups.

Email Marketing

This is an old but goody that still works if used correctly. If you have been in business for a while you should have your own list of emails of previous customers. These are the best because they already know you. But you can use services that have subscribers to certain types of products or services.

Pay Per Click “PPC”

With services that Google Adwords now offers this can be your best option for a quick ROI. Google has tools in their PPC platform that will allow you to virtually pick your potential clients. They have data on people around the world pertaining to demographics, interests, what people are buying, what people are searching for, and a whole lot more. You can control how much you spend each day. You can control how much you pay for each click.

All you need is a well-developed landing page that will convert clicks into buyers. Glenn Website Design can help with this through PPC management services.

Affiliate Programs

Either start your own or list services on existing platforms that are designed to find affiliates like Commission Junction. By using affiliates to help market your product on commission it is like having a huge sales team at your fingertips that costs nothing unless they make or assist in making a sale.

News Articles

My experience with news articles is that they are the marketing tool that keeps on giving for years after you post your news story. If you have a new product or new business I highly recommend using an online news platform to distribute your story. It will not only get you immediate inquiries but the most important aspect of a news story is the number of backlinks it develops for you naturally.

Press Release Distribution Service and what they are best for

• eReleases – (Best overall) Companies needing the widest potential distribution for a low price
• Newswire – Teams that need extensive support and guidance via industry-leading customer service
• PRWeb – Businesses that want a professional review of their press releases before distribution
• Send2Press – Organizations that want to focus on reaching local and regional media outlets
• PR Distribution – Businesses with news-worthy press releases looking to gain guaranteed press
• PR Newswire – Companies targeting both specific regions and specific industries with their press releases

Hold Contests and Giveaways

Anytime you can get the public involved with your website you are building your brand. Branding is important when it comes to shoppers. Most shoppers will prefer to pay a little more for a name brand they recognize rather than chance with someone new. Holding contests and giveaways does just that. It lets you be part of the community so people can start to learn about what you offer.

Blogging / Writing Articles.

Articles are not only useful to your website visitors but they also create opportunities to be found in organic search. The more informative and well-written your blog is article is the more likely it will find its way to the first page of Google.

The best Strategies For Online Marketing is a lot more than just paying for advertising. You have to tie all the pieces of the puzzle together to create campaigns that will give you the largest ROI.

Analytics

I put this last but it is not the least. It is important you have ways to monitor every marketing strategy you use to calculate the ROI. As you start to see some methods perform better than others then concentrate your time and investment into them.