A Marketing Plan Example for Gates and Custom Lighted Mirror Cabinet the marketing plan should go into effect after production starts.
SUMMARY:
Amazon offers a great platform and service but cuts heavily into profits. You already have a warehouse so we should focus on marketing directly in parallel with selling on Amazon. If we get orders coming indirectly through website sales and marketing you would need to hire someone local to assist with shipping orders and taking orders by phone.
Marketing Web Design Specialist
Hire a person freelance at $200 per week that has experience in web design and SEO
these persons would work directly through my supervision.
https://www.freelancer.com/
List cabinets and gates for sale on various online websites
this can also be part of an SEO specialist job.
- Amazon.com – $39 per month using FBA plus fees once sold
- EBay.com – FREE
- Bonanza.com – FREE
- Craigslist.org – FREE
- Etsy.com – FREE
- Ebid.net – $49 seller account lifetime
- Shopify.com – $29 per month basic to sell
- Geebo.com – free classifieds
- Letgo.com – free classifieds
- Facebook.com/marketplace – FREE
Fulfillment By Amazon (FBA)
Set up an account with Amazon Fulfillment for $39 per month
Ship half the cabinets to the Tulsa fulfillment center.
We should also include 25% of the gates.
https://services.amazon.com/fulfillment-by-amazon/benefits.html
Branding
Create a website for branding and selling the cabinet – for example, “GloCabinet”
Specialist/s can build the website and presence across the web with blogging or social media websites targeting universities.
Website Marketing
The same SEO specialist will assist in marketing gates.
HSN/QVC
Apply to HSN/QVC to accept the products. You will need high-quality photos of products.
Salehoo
https://www.salehoo.com/suppliers/register
need – photos of products
need – Scanned Copy of your Business Registration/Certificate
Commission Junction – https://www.cj.com/
Find other people paid on commission to sell our products
I have an affiliate account
Made Application as seller Glenn Furniture 11/06/2019
Google Pay Per Click Marketing – $100 per week budget
Interested visitors will be sent to the websites at $1 per click.
This will place you first page Google for prime keywords and also boost the SEO ranking of the website
Walmart Market Place
Do you have a DUNS number? Walmart asks for it on their application to sell on their marketplace. US Business Tax ID (SSN not accepted)
W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operation
Wayfair – made application as Ferrell Building Products
Typical wait time for response 2 weeks.
https://partners.wayfair.com/v/supplier/registration/index
COST OF MARKETING PLAN
To maximize actions after production begins we would need initially.
- $400 – 2 weeks salary to hire one marketing, web designer, SEO
- $11 – register website for cabinet
- $29 – monthly – shopify
- $49 – onetime payment – ebid
- $100 – weekly – Google PPC
Once the Product is in the USA your warehouse
- $39 – monthly – Fulfillment by Amazon
plus shipping costs to get delivery to Amazon.
“A Marketing Plan Example” by Glenn Madden