Marketing On A Budget
As with all aspects of the Internet content is the key to everything you do.
Starting a blog is free. My favorite is Google Blogger It takes years to build a strong blog.
You need to keep your reader interested providing unique valauble content. The best way to do that is have your readers get involved with the blog providing feedback to your posts. Make your readers feel important and ask them to share your blog with their friends.
You know what they say, "a picture is worth a thousand words" well a video is infinitely more powerful.
You need to create your video so that it provides free information to your audience in a subject that is related to what you want your audience to buy from you.
You could offer how to do wood carvings video tutorials for free then sell your audience templates and other tools to do the carvings. This is only one example but the idea can be used an many different markets.
If your videos are intreresting and educational then your audience will share it with their friends and associates of that industry increasing your reach. This method is providing for free to your audience what help them and they can use. By increasing their knowledge you are also increasing your potential within the market, whatever it might be.
There are many different types of marketing strategies. But we are only going to talk about the ones that really work really well.
New Term only FOUND here, MAPCS MARKETING "Mom And Pop Combined Strategy Marketing.
Think of MAPCS marketing as a geography Map. Learn the roads and and details of the Map and you can go anywhere on it. Get to know your clients and let them know you; Learn your clients needs and you can sell them what they need and want to buy.
MAPCS marketing goes hand in hand with many of the major marketing strategies on the market today. It is nothing new. Mom and Pop stores built the American business institutions. You did not sell in small town USA if the people did not know and like you. This took time getting to know your clients. Most Mom and Pop stores were locals raised up and went to school with their clients.
Why did Mom and Pop business mostly fail. Mass production lines with cheaper products and lower prices with un-limited market span. The large chain stores had the power to move into a town and even sell at a loss for some time until the Mom and Pop stores were forced under due to the in-ability to be price competitive.
How can a modern day Mom and Pop survive; by globalization? No longer is the Mom and Pop store limited to the downtown corner store. With the Internet Mom and Pop stores have the same reach of the market within their grasp that the large chains used to drive grandpa out of business.
Many Mom and Pop style business have found niche markets for their products on the Internet. These products are special and in most cases bring a MUCH higher price than your production lines product. There is a huge market of people out there wanting that little something extra a production line product does not provide.
To get into the global market right along side of the big companies you must use a combined marketing strategy.
WOM Word Of Mouth
Defined By WOMMA
Word of mouth: The act of consumers providing information to other consumers.
Word of mouth marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place.
With all the free tools available today there is no reason anyone should pay for advertising if you have time on your hands. Our favorite is Craigs List http://craigslist.org/
Craigs List has one of the largest audiences of classified sites on the Internet. It is one of the most visited sites on the Internet. Best of all it is completely free.
LETS BRING IN SOME SALES
Twitter is the hottest thing on the Internet right now to get business. It is like one big social event party and takes a lot less time and money than charity event give away's. You can send a direct message to anyone of your followers and it is not SPAM. If they do not like what you say they can always un-follow.
It works like this.
FIRST YOU NEED ABOUT 10,000 FOLLOWERS
POST A MESSAGE
1% OF 10,000 OR SAY 100 PEOPLE GET INTERESTED OUT OF THE 10,000
1% OF 100 IS MOST LIKELY GOING TO FOLLOW THROUGH TO A SALE EVERY TIME YOU POST A MESSAGE ...
ALL OF THIS IS PENDING THAT YOU ACCUMULATE 10,000 FAITHFUL FOLLOWERS ....
MOST IMPORTANT: Twitter is a social site largely with business contacts involved. SO you need to approach any promoting you do just like you would at a formal business party. A little small talk, a joke or two, something interesting and when it fits DROP in a comment about how well your business is doing or what is new on the your business side.
Let the town get to know you before you start yelling out your business intentions.
By combining the principals that have worked at different levels of business in the past and present you can bring together a successful marketing campaign.
Website design is an art form of sorts. It takes a lot more than just throwing together some nice graphics and text to create a profitable business web site design.
There are many aspects to consider if the web site is to be successful in all aspects.
First but should not be considered the most important is how search engines look at your page. It is important that you web site achieves keyword placement in the free listing of the major search engines like Google, MSN and Yahoo. There are other ways to get your site in front of an audience but most are very expensive.
Second but equally important as search engine keyword strategies is how does your website present your product to your potential clients. Will anyone buy your products from the web site.
You might say a web site designer needs to be a salesman, technically talented, graphic designer and a little bit of a magician sometimes.
We work hard with you to produce a business website design that will make you and your company proud..