By Adriana Tica in Featured SE Optimization SE Tactics
As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance.
But very few of them have the time or the resources to allocate to optimizing their website from day one. Since getting things right the first time is much easier than fixing things afterwards, I always encourage our clients to start early.
When it comes to SEO for a brand new website, with a domain authority of 1, it can be challenging to get results. However, you have one thing going for you: a blank canvas that you can shape any way you want.
In time, we have set up a process to help our clients who need to optimize brand new websites get results as quickly as possible. These are the steps we usually follow.
The items on the checklist below are all crucial for successful optimization. Some of them only take a few minutes, while others can take hours or require professional assistance.
For a new website, content is crucial. But before publishing a single word, some technical aspects need to be taken care of:
Some of the tools we use to come up with the perfect keywords (both long- and short-tail, as well as LSI keywords) for our customers are:
Next on the agenda: start earning links. Do this by publishing great content and reaching out to influencers, of course.
However, before you think about earning backlinks, you need to make sure that you publish excellent content. I always teach my writers that great writing means respecting the reader first and foremost. Everything else (SEO included) comes afterward.
When you plan your content calendar, start by identifying the topics that your readers are interested in. What do they need help with? What are their pain points? What valuable information can you offer them?
Answer these questions and turn them into blog topics. Afterward, you can start researching keywords for them and writing meta descriptions. But remember: if your readers don’t like your content, search engines won’t like them either.
I also advise my clients not to stretch themselves too thin. We can take copywriting off their plate and even content marketing. Still, they should always be comfortable with the blogging frequency they choose. When you publish content just because everyone says you have to, it shows. Your potential clients can see it, too. And the ultimate goal is not to rank higher in SERPs. That’s just a means to an end; your ultimate goal is ROI from every piece of content you publish.
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